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Illustration representing performance marketing concept

Performance
Marketing

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"What is Performance Marketing?

Performance marketing is a data-driven strategy where
advertisers pay only when measurable actions — like clicks,
leads, or sales — are successfully completed.

Tools used for performance marketing like Google Ads and Appsflyer image

What are some tools for
Performance Marketing?

Email, SMS, Social Media, Google Ads, Appsflyer,
WhatsApp, and RCSare some common tools for
performance marketing.

Graph showing campaign categories like CPC, CPL, and CPM image

Types of campaign categories

Campaign categories for performance marketing include
CPC [cost per click], CPL [ cost per lead], CPI [ cost per
install], CPV [ cost per visit] and CPM [ cost per impression].

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Impact of Performance Marketing.

Effective performance marketing gives businesses
measurable and effective results.It boosts the overall
return on investment [ROI].